TECHTORIAL concept

Technical audiences such as system engineers, integrators, and IT administrators want very specific “how to” information. Too often, they find themselves sifting through websites or whitepapers to find the specific answers they need. The results are a frustrated end-user, an under-educated SE, or a product that isn’t utilized to its full extent.

TECHTORIAL Description

Techtorials provide end-users a structured, interactive learning experience. The video demos capture the live, on-screen action of your software and combine it with professional audio that clearly explains every step of the process. We work with your product managers to create a detailed outline, which is delivered by a host and a product expert. The host asks questions from the audience’s perspective, and the software expert answers those questions verbally while demonstrating the answer.

TECHTORIAL Benefits

Techtorials provide a number of benefits:

• Accurate depiction of product features and benefits
• Visual presentation provides clear, step-by-step overview
• Interactive, interview-driven format holds audience attention
• Player functionality (play, pause, stop, forward, reverse) lets viewers actually perform tasks as they watch and listen