The Company
CopperEye
Ltd. provides software for developing extremely
high-performance, extremely large data repositories required in
high-transaction-volume business environments. Using CopperEye technology, organizations are able to implement solutions for analyzing and managing enormous volumes of data at a dramatically lower cost than previously attainable.
The Challenge
In
preparing for a new product launch, CopperEye’s marketing team knew they needed to modify their existing messaging. CopperEye is a highly technical company, so the marketing team wanted to move away from their traditional technically focused message. They needed a presentation that would speak to their potential customer’s pain, and drive home their product’s value.
the solution: SNP's CorePitch
SNP
worked side-by-side with CopperEye’s marketing department to develop a more customer-focused message. Drawing on analyst, sales staff and stakeholder feedback, SNP worked with CopperEye to hone a message that could be delivered to a wide range of prospects.
That
CorePitch drove common language and not only educated prospects, but also created unified messaging consistency with employees, partners, investors and the
press
customer benefits
- The
presentation honed the message around the
new product.
- The
CorePitch created highly accurate product descriptions, and language consistency from all
departments.
- The
presentation development process helped CopperEye’s marketing department clarify their product positioning.
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