February 20th, 2007
By Renn Vara
Among my many jobs, I teach corporate leaders how to talk with the press. Recently, I’ve had to change my training focus.
Instead of preparing leaders for the traditional media interview with a newspaper, radio or television reporter, I’ve had to focus on the tactics and pervasiveness of bloggers, podcasters, and vidcasters. These are the folks who’ve declared themselves “journalists” and built audiences that consume their opinion as news.
Bloggers are everywhere. They rarely have credentials or pre-announce their agendas. They can be the guy who walks up to you at a conference and engages you in casual conversation or be the one who sends you an innocent email. Within minutes you find your words flying all over the internet.
Up until recently, I had looked at bloggers as irresponsible and unaccountable. But then I heard a speech by Eric Schmidt, CEO of Google. (more…)
Filed under All, Corporate Media.
February 14th, 2007
Is this a PR fad, or a real tool for corporate communications?
It’s new. It’s nutty. It’s in all the magazines. The kids are crazy for it. It’s … the Next Big Thing. It’s SecondLife, a virtual world where you can create a character and live, well, a second life. (more…)
Filed under All.
February 14th, 2007
We’re living in very interesting times. Most of us who’ve crossed the 35 year mark don’t get the half of it. We may be aware of the political, social, even the innovative changes in our time. But simply because of our age, we don’t get much of the 2.0 world coming at us from all directions. (more…)
Filed under All, Corporate Media.
February 8th, 2007
Noted communication expert Shel Holtz joins us to discuss his recent book The Intranet Advantage. Renn Vara talks to Shel about how to properly use Intranets for corporate communication, and how to use them as part of an internal strategy as opposed to the entire strategy itself. Content includes RSS, intranets, landing pages, blogs and more.
Click here to play this interview.
Renn also provides a communication tip (see our CommTips blog for more), giving a simple method for formatting impromptu speaking ops. Called upon to talk at a meeting? To present unexpectely? Listen to this tip.
Full transcript after the jump
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Filed under All, MoreThanTalk Podcast.
February 6th, 2007
By Renn Vara
Like many companies working with large enterprises, SNP often finds itself moving at light speed in multiple directions. Just this week, we had staff working in Australia, India, and China as well as in Chicago, Seattle, New York and in our home base of Silicon Valley and San Francisco. To be sure, it’s tough to keep everyone motivated and clear on what they are doing. Sound familiar?
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Filed under All, Corporate Media.
February 5th, 2007
It was everything we’ve come to expect from MacWorld - another ground-breaking tech development that will change everything for the consumer, and little or nothing for the business communicator. It seems that the 2007 MacWorld was no exception as Steve Jobs introduced the iPhone.
But old on there, Mr. Stodgy Businessman. This is more than just another toy your kids will demand for Christmas. This is the start of something really big, particularly for the sales team and the partner channel. Sure, you’ve had cell phones for years, and you’ve been told time and time again how you can get video, audio, Flash archives, product demos, etc. And, time and time again, you’ve been ready to throw the contraption through the window when it doesn’t provide those things.
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Filed under All.
