June 29th, 2007
Posted by Jordan Bailey
With the growing understanding of social networking, companies are now incorporating it into their cultures. This edition of the Millennial Roundtable looks at social networking and its application to the enterprise.
Stephanie Trinh (2008), Kristine Arangcon (2008), Dan McCarty (2008) and Jordan Bailey (2003) share their views.
Click here to listen
Tags: corporate communications,
leadership training,
millennials,
new employees,
social media
Filed under All, Digital Natives.
June 20th, 2007
By Scott Sigler
“Blogstitution” is my fancy new phrase for combining “blogging” with “prostitution.” I’m quite impressed with myself, thank you very much. Now that I’m done with my fun word of the day, let’s chat about an issue that could impact corporate use of social media and communications.
Some people call it “flogging,” or “fake blogging,” but flogging is usually associated with a company creating a fake blog. The company creates a site that is supposed to be either an independent industry site, which happens to love said company’s products, or it creates a blog that is supposed to be a customer site, which happens to be full of customers who love (more…)
Filed under All.
June 15th, 2007
Posted by: Jordan Bailey
For those of you out there who aren’t Will Ferrell aficionados, allow me to translate. Would you use a technology if it was appealing to you?
For me, the answer is extremely simple. Yes, I will eat technology use technology that is appealing to me. A better question is whether or not the majority of people would do the same. Going back to the same ideas I talked about in Those Pesky Natives, I think digital natives are inherently more trusting of the benefit that technology will add to their lives. The leap of faith, so to speak, is minimal.
I realize that the early days of computing weren’t always so rosy. Since there was a time when system crashes and other technical errors were the bane of corporate existence it’s no wonder (more…)
Filed under All, Digital Natives.
June 14th, 2007
By Scott Sigler
Facebook is one of the top two social media sites out there, along with MySpace, the dominant force in social media. For all the hubub about Web 2.0 and social media, the question remains as to how these macro-sites will factor into the business world. And by “macro,” i mean MACRO - MySpace has 180 million users (source: AdWeek), which would make it the 11th largest country in the world were it a real place, not a virtual place.
But Facebook has a new strategy that could leverage it’s social networking functionality to business uses limited only by our imagination. The Palo Alto, CA, company has opened up it’s site to allow anyone to make plug-ins. For expanded coverage on this development, visit TechCrunch.
What does this mean to the business communication world? First of all, as we start receiving “digital natives” into the employment ranks, we will have millions of young workers who use tools like Facebook on a daily basis. (more…)
Filed under All.
June 14th, 2007
Posted By Jordan Bailey
By definition, a millennial is a member of the millennial generation. People born between the years 1978-2000 qualify and there are a handful of us here at SNP. This edition we talk about how video technology will impact the development of corporate communications.
Porter Felton (2006), Jordan Bailey (2003), and Dan McCarty (2008) share their views.
Listen to our discussion here
Filed under All, Digital Natives.
June 14th, 2007
By Renn Vara
Really, what do you want to know? Like any innovation, we need to re-think previous assumptions again and again until we get it right. I had a good conversation with a group of “millennials” yesterday. These are people born between 1978 and 2002, or so. We talked about social media, specifically video. It got me thinking. (more…)
Filed under All, Corporate Media.
June 13th, 2007
By Stephanie Trinh, University of San Francisco senior / SNP intern
I recently read a blog by one of the most viewed corporate communicators on Google, in which he finally “caved in” to joining a social media. Well I say, whoopee, you’ve now successfully moved out of the 20th century. Now we’re just waiting on the rest of the corporate world. The thing is, I understand change takes time – but even with my limited amount of experience in the business world, I know that time costs money. So why is so much of it being spent on resisting change?
Well, the biggest defense seems to be that social media has no actual value – that it’s just a way to waste time, like their kids do on MySpace and Facebook. (more…)
Filed under All, Digital Natives.
June 8th, 2007
By Jordan Bailey
Its okay, you don’t have to be afraid. This isn’t another episode of LOST. The faction of humans roaming around the streets aged 0 to 25 aren’t here to hurt you. We’re your friends, we just speak another language.
We’re digital natives: individuals who’ve grown up immersed in technology.
When it comes to communicating, I think most people would agree that there is a pretty huge divide between digital natives and digital immigrants. (Immigrants being those individuals who’ve incorporated technology into their lives rather than being born into it.) It’s not so much a reflection of what’s being said, but more (more…)
Tags: millennials
Filed under All, Digital Natives.
June 8th, 2007
We recently had a chance to talk with Steve Swassey, Director of Corporate Communications at Los Gatos, CA based Netflix Inc.. Steve talks about his role and what Netflix is doing to build culture, drive change, and create innovation.
Click here to listen to the podcast
Full transcript after the jump.
(more…)
Filed under All, MoreThanTalk Podcast.
June 8th, 2007
This week our guest is Allen Stern, the founding editor of CenterNetworks. We discuss the newly developing role of social media in today’s business communications environment.
Click here to listen to the podcast
Full transcript after the jump
(more…)
Filed under All, MoreThanTalk Podcast.
