Corporate Communications and Leadership Training
Guest host Maureen Taylor spends some time talking to Christine Crandall, the VP of Corporate Marketing at Ariba. Christine breaks down the organization’s communications efforts and gives her insight into the recent shifts taking place within sphere of corporate marketing and communications. (Total Runtime 10:16)
Full transcript after the jump
As always, we have another great guest that was kind enough to spend some time talking to us last week. Milan Lazich, VP of Corporate Marketing at Magma Design Automation talks about the tools and methods he’s employing, what’s working, and what is unique about Magma’s business and stakeholders. (Total Runtime 11:57)
Full transcript after the jump
By Stephanie Trinh - University of San Francisco senior / SNP intern
CEO’s and S. Korean teens – So, what the hell do they have in common? Well,nothing really – except that one is smarter than the other. Have you guessed which one?Obviously, don’t mock my common sense, it’s the teens – specifically, the South Korean
teens…
by Rita Chan
Corporate blogging has become the cat’s meow in the world of corporate communications, but a recent blog posted on a Google corporate blog site let loose a storm of controversy that had old-school corporate folks tsk-tsking about the dangers of corporate blogging and offering some misguided solutions.
The fracas started when Lauren Turner, an account planner for Google, wrote on the Google health care advertising blog that “Sicko”, Michael Moore’s new movie on the health care industry was “one-sided” and didn’t fairly represent the positive aspects of the US health care system. (more…)
As Director of Executive Communications at Sun Microsystems, Noel Hartzell is responsible for the communications efforts of some of Silicon Valley’s most influential Executives. He was able to talk to us recently about his role at Sun and how he sees executive communications developing in the future.
Full transcript after the jump
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