SNP Communications

Presenting Web 3.0

By Renn Vara

For years we’ve been talking about automating different aspects of our business. Building business presentations was considered our most challenging task. Then we met a company called Late Night Writer (LNW). (more…)

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Manipulation vs. Truth

By Renn Vara

Corporate communicators, particularly executive communicators, take (sometimes) well deserved heat. Aren’t they just all about manipulation? Aren’t these so-called professionals on the same or lower level as D.C. political hacks?

Those of us, who do this work, don’t like to think of ourselves that way. And, thank God, we’re rarely thought of at all. Popular media don’t seem to have caught on to our line of work. Truth be told, a number of media people “do” corporate communications to help pay for their love of general media and journalism. Maybe that’s why we’re given a reprieve from the light of public scrutiny. Just a thought. (more…)

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