Sep 25 08
Times Like These
By Renn Vara
One of our long time customers speaks passionately about how times like these create the opportunity for firms to take market share. His point is that when facing financial hits, most companies naturally adopt the bunker mentality and pull back. That means that those companies which do the opposite can take ground much like pulling on a rope in a classic tug of war. So here’s what we’re doing in the next few weeks:
1. We’re meeting with each of our customers to find out how this financial crisis is impacting their business and how we can help. In the past, we’ve been able to keep projects going through creative options. We’re good at it.
2. We’ve targeted a number of prospective customers to introduce them to SNP and our services. The whole SNP team is getting involved. The point is to help them get their work done during these difficult times.
3. We’re aggressively meeting with other firms like ours to discuss partnership ideas so we can better serve all of our customers. Finding ways to package solutions to eliminate duplication helps. It’s what we do.
You get the idea. Along with this, we’re increasing our commitment to sales and sales people. Time to take some ground. What about you and your team? Let us know. But don’t tell bunker-mentality competitors what you’re doing. Who reads blogs anyway?
Tags: corporate communications, innovation, management
