The 30 Second Voicemail
By Dave Imperiale
Voicemails should not be longer than 30 seconds. Whether it’s personal or professional, unless someone specifically asks you to leave instructions, you should really try not to have a conversation with yourself on someone else’s voicemail.
People often ignore my directive voicemail of “leave me a quick message.” Saying “keep your message to under 30 seconds” might be inappropriate for customers who don’t know me yet, or that’s what it would be.
One of my favorite recent examples is from an SNP colleague of mine. For purposes here, let’s call him Porter. I had written an email on a Saturday morning addressing three concerns/suggestions I had about a project. On Sunday there’s a voicemail that begins with pleasantries and then the following: “I wanted to get back to you about the concerns you had in your email yesterday. With regards to the first point you made….” That’s when I looked down at the iPhone1 voicemail meter (best feature ever) and saw that it was 3 minutes, 45 seconds long. That one was deleted before the 30 second mark. Now if it had started: “Hi Dave, I dropped my laptop down a sewer, things got romantic with my home desktop last night so that’s not working, my car was stolen, I can’t get to a computer right now to email you, so let me respond to all of the issues you had in your email….” I would have laughed, but still deleted a message that long. That kind of explanation is meant for a conversation – with two people. (more…)
