Feb 12 09
Ralph Waldo Emerson Had it Right
- Kyle Mott
I’m the new guy at SNP. While still adjusting to the idea that I will be working with Fortune 500 companies, I have been tapped with the responsibility to drive a video interview series featuring the big-wigs from those very companies.
Now SNP’s got all of the connections we need to find interviewees. If we want top brass from Google, Renn has the number. If we want someone from Oracle, Dave’s got the hookup. Should be simple, right? Align some schedules, bring a camera, and start asking questions.
As I quickly learned, much more goes into it than that.
The critical element is generating the content that the audience (mid to C-level execs) will want to hear. They are extremely busy and unless they see a benefit to watching, they will use their limited time to do something more meaningful.
Well we do know one thing on every executive’s mind right now: weathering this difficult economy. We also know that much can be learned from the approaches that others are taking- as Ralph Waldo Emerson put it, “Our best thoughts come from others.” Bam! There’s our topic for this series. Let’s interview some leaders about their best practices for managing and motivating in this less than favorable business environment. It’s a topic that’s interesting, urgent, and offers applicable information!
Now how do we spread the word about this series? Where should we post the videos? Not sure. This is a work in progress; I’ll keep you posted.
