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	<title>More Than Talk &#187; Corporate Media</title>
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	<link>http://www.snpnet.com/morethantalk</link>
	<description>Dedicated to improving corporate communications and leadership training.</description>
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		<title>Corporate Video</title>
		<link>http://www.snpnet.com/morethantalk/2008/12/15/corporate-video/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/12/15/corporate-video/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 17:30:51 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[product training]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/?p=190</guid>
		<description><![CDATA[By Renn Vara
Cisco recently announced new products to help companies deliver video to their customers and stakeholders.  They believe that 90% of Internet traffic will be video in the next few years.  That’s a lot of corporate video.  Scary.
This got me thinking about an interesting conversation last week with a senior executive [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Free Headliners</title>
		<link>http://www.snpnet.com/morethantalk/2008/12/08/free-headliners/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/12/08/free-headliners/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 20:10:29 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[executive communications]]></category>
		<category><![CDATA[sales training]]></category>

		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/?p=191</guid>
		<description><![CDATA[By Renn Vara

We’re offering our customers free weekly Headliners during the months of December and January.
A Headliner is a two-minute, tactical audio message distributed via the internet and/or mobile device giving direction from the executive or director level. We launched this idea during the dotcom bust, and because it was so effective, we have continued [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Times Like These</title>
		<link>http://www.snpnet.com/morethantalk/2008/09/25/times-like-these/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/09/25/times-like-these/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 16:30:26 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>
<category>corporate communications</category><category>innovation</category><category>management</category>
		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/?p=181</guid>
		<description><![CDATA[By Renn Vara
One of our long time customers speaks passionately about how times like these create the opportunity for firms to take market share.  His point is that when facing financial hits, most companies naturally adopt the bunker mentality and pull back.  That means that those companies which do the opposite can take [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Know Your Place</title>
		<link>http://www.snpnet.com/morethantalk/2008/09/23/know-your-place/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/09/23/know-your-place/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 23:31:09 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>

		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/?p=180</guid>
		<description><![CDATA[By Renn Vara
Today I had a minor epiphany.  It’s been a week of sales and customer meetings, which I really enjoy.  Different personalities and business needs and challenges.  All levels of responsibility from directors to senior VPs, even a CEO or two.  On one plane ride back to San Francisco, I thought about my role [...]]]></description>
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		<item>
		<title>Holy Cow!</title>
		<link>http://www.snpnet.com/morethantalk/2008/09/16/holy-cow/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/09/16/holy-cow/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 21:17:04 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>

		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/?p=179</guid>
		<description><![CDATA[By Renn Vara
With yesterday&#8217;s financial news, I’m having déjà-vu all over again.  Could it be that we’re facing another drastic fall out in the current business cycle?  Having been here to some degree a few times in the past, let me steal some unattributed quotes as a guide for getting through the next [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do What Works</title>
		<link>http://www.snpnet.com/morethantalk/2008/08/05/do-what-works/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/08/05/do-what-works/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 00:52:25 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>
<category>corporate communications</category>
		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/?p=173</guid>
		<description><![CDATA[By Renn Vara
When we had our first baby, we weren’t prepared for the onslaught of unsolicited advice.  We got it from anyone and everyone.  Of course we expected it from the grandparents but not total strangers standing in line at our local Safeway.  But that’s where the best advice I ever received [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>We’re Not Consultants!</title>
		<link>http://www.snpnet.com/morethantalk/2008/06/10/we-are-not-consultants/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/06/10/we-are-not-consultants/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 23:26:05 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/?p=160</guid>
		<description><![CDATA[By Renn Vara
That’s right.  And we don’t have clients either, we have customers.  My team knows this is a big pet peeve of mine.  To me, consultants advise but don’t necessarily do, and the term clients infers dependency while using the term customers clearly states who’s in control.  Subtle but important.
This [...]]]></description>
		<wfw:commentRss>http://www.snpnet.com/morethantalk/2008/06/10/we-are-not-consultants/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How About Another Technology Blog Channel?</title>
		<link>http://www.snpnet.com/morethantalk/2008/05/06/how-about-another-technology-blog-channel/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/05/06/how-about-another-technology-blog-channel/#comments</comments>
		<pubDate>Wed, 07 May 2008 00:27:09 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>
<category>business communicators</category><category>corporate communications</category><category>corporate media</category>
		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/2008/05/06/how-about-another-technology-blog-channel/</guid>
		<description><![CDATA[By Renn Vara
Sure.  Let’s create another place for people who have too much time on their hands to waste it listening to other people who have too much time on their hands.  Sorry for being the cynic.  But these people bore me to death with all their babble.  Shut up please. [...]]]></description>
		<wfw:commentRss>http://www.snpnet.com/morethantalk/2008/05/06/how-about-another-technology-blog-channel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Tips for Today’s Corporate Communicators</title>
		<link>http://www.snpnet.com/morethantalk/2008/03/20/corporate-communicators-tips/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/03/20/corporate-communicators-tips/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 23:52:18 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>
<category>corporate communications</category><category>corporate media</category><category>executive communications</category>
		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/2008/03/20/corporate-communicators-tips/</guid>
		<description><![CDATA[By Renn Vara
Having gone through the dot com era with all its talk about things being different this time, I have mixed feelings about saying the same about what’s happening today in corporate communications.  But here goes:

Speed vs. accuracy:  Corporate communicators – those who are responsible for communicating to sales forces and other [...]]]></description>
		<wfw:commentRss>http://www.snpnet.com/morethantalk/2008/03/20/corporate-communicators-tips/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top 3 Lessons from the 2008 Campaign Trail</title>
		<link>http://www.snpnet.com/morethantalk/2008/03/06/top-3-lessons-from-2008-campaign-trail/</link>
		<comments>http://www.snpnet.com/morethantalk/2008/03/06/top-3-lessons-from-2008-campaign-trail/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 19:30:49 +0000</pubDate>
		<dc:creator>SNP Communications</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Corporate Media]]></category>
<category>election 2008</category><category>executive communications</category><category>leadership training</category><category>presentation skills</category>
		<guid isPermaLink="false">http://www.snpnet.com/morethantalk/2008/03/06/top-3-lessons-from-2008-campaign-trail/</guid>
		<description><![CDATA[By Renn Vara
At the risk of being political, we can learn a thing or two about communications in this campaign.  Presentation styles, the use of the web, even their content development teach us a lot of the good, the bad, and the ugly of executive communications.
First the good.  Senator Barack Obama definitely tops [...]]]></description>
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