I recently sat down with MaryLee Sachs, Global Director of Consumer Marketing at Hill & Knowlton. We talked about how technology and social media is affecting the way H&K communicates internally with employees and externally with their customers.
Despite the economy, H&K had its best year ever in terms of generating top line revenue. But they’re still reorganizing their business to deal with the continuing financial maelstrom in 2009. My guess is New York will be the first to see cars set on fire.
I have a confession to make. After months of mocking it, I used the word ping.
For awhile now, I’ve been aware of this word and a little unclear on its meaning. If you’re asking me to ping you, do you want me to email you? call you? IM you? If so, why don’t you just say that instead?
Ping has rapidly increased in trendiness, and I’m hearing it more and more. (I recently passed a woman on the street wearing a Ping Me shirt. Isn’t that reason enough to stop using it?) (more…)
Since I entered the corporate environment not long ago, I’ve been fighting the same fight as so many others of every generation have before me — to find the right balance (or perhaps separation depending on point of view) between my personal and professional lives. There is one difference between my experience and the experience of those before me: I am a Millennial. I wouldn’t be caught dead without my Millennial Swiss army knife: my Smartphone. (more…)
So it’s common sense that top companies want top talent. While some IT companies are going abroad to find that talent – in the form of Indian engineers, what do you do when it’s not just engineers that you need? What if you need talent for your marketing, sales, or finance department?
Not to worry, there’s still plenty of talent here in America – specifically in the newest wave of them … the Millennials. And strategic companies are going right to the source — Facebook and Myspace. (more…)
Our talk series continues with a discussion about the ever growing presence of Millennials in the workplace. What do these new entrants to the working world want from their employers? On this edition Renn speaks with:
By Stephanie Trinh – University of San Francisco senior / SNP intern
CEO’s and S. Korean teens – So, what the hell do they have in common? Well,nothing really – except that one is smarter than the other. Have you guessed which one?Obviously, don’t mock my common sense, it’s the teens – specifically, the South Korean
teens…
With the growing understanding of social networking, companies are now incorporating it into their cultures. This edition of the Millennial Roundtable looks at social networking and its application to the enterprise.
Stephanie Trinh (2008), Kristine Arangcon (2008), Dan McCarty (2008) and Jordan Bailey (2003) share their views.
For those of you out there who aren’t Will Ferrell aficionados, allow me to translate. Would you use a technology if it was appealing to you?
For me, the answer is extremely simple. Yes, I will eat technology use technology that is appealing to me. A better question is whether or not the majority of people would do the same. Going back to the same ideas I talked about in Those Pesky Natives, I think digital natives are inherently more trusting of the benefit that technology will add to their lives. The leap of faith, so to speak, is minimal.
I realize that the early days of computing weren’t always so rosy. Since there was a time when system crashes and other technical errors were the bane of corporate existence it’s no wonder (more…)
By definition, a millennial is a member of the millennial generation. People born between the years 1978-2000 qualify and there are a handful of us here at SNP. This edition we talk about how video technology will impact the development of corporate communications.
Porter Felton (2006), Jordan Bailey (2003), and Dan McCarty (2008) share their views.
By Stephanie Trinh, University of San Francisco senior / SNP intern
I recently read a blog by one of the most viewed corporate communicators on Google, in which he finally “caved in” to joining a social media. Well I say, whoopee, you’ve now successfully moved out of the 20th century. Now we’re just waiting on the rest of the corporate world. The thing is, I understand change takes time – but even with my limited amount of experience in the business world, I know that time costs money. So why is so much of it being spent on resisting change?
Well, the biggest defense seems to be that social media has no actual value – that it’s just a way to waste time, like their kids do on MySpace and Facebook. (more…)
For those of you out there who aren’t 