Healthy Corporate Blogging
July 12th, 2007
by Rita Chan
Corporate blogging has become the cat’s meow in the world of corporate communications, but a recent blog posted on a Google corporate blog site let loose a storm of controversy that had old-school corporate folks tsk-tsking about the dangers of corporate blogging and offering some misguided solutions.
The fracas started when Lauren Turner, an account planner for Google, wrote on the Google health care advertising blog that “Sicko”, Michael Moore’s new movie on the health care industry was “one-sided” and didn’t fairly represent the positive aspects of the US health care system. (more…)
