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SNP Turns PR Inside Out
January 15, 2008
SAN FRANCISCO - Just as the 1960 Nixon-Kennedy debate signified the shift of power from print to broadcast, the YouTube 2008 Presidential Forums demonstrate the influence of online content and media. With more than 15 years of experience creating and delivering effective content for Fortune 500 customers, SNP Communications is now entering the public relations space with “Viral Messaging - PR from the inside out.”
According to Maureen Taylor, President and founder of SNP Communications, “Online content and search is making the reality of what a company is inside, the public perception outside. Traditional PR image-makers now need to incorporate content creation and search strategies in their plans – including compelling content, candor and truth.”
SNP’s “viral messaging” service includes implementing the self creation of content (compelling blog content; print, audio, video), monitoring and responding to online viral content, and developing innovative search optimization techniques and processes.
“We’ve had the privilege of helping leaders effectively communicate their message since 1992. Now that content is recognized as the core of successful PR efforts, “viral messaging” insures companies own their message in web search too.”
On the importance of adapting to this new PR reality, Taylor explained, “Employees are either blogging, or commenting on a blog, or companies are being reviewed in a blog, Together, the world is talking about our companies. And if we’re not there to talk back, we lose.”
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*SNP creates and implements innovative communication tools and training for corporate leaders. Founded in 1992, SNP brings an extensive background in corporate communications; content development, leadership training and corporate media
