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SNP Building “Strategic Partnerships”
July 11, 2007
SAN FRANCISCO – While most companies define their success by how they win over their “competition”, SNP Communications – a San Francisco based executive messaging and coaching company to Fortune 500 leaders – believes that they have no competition, only partners.
According to Renn Vara, General Manager and co-founder of SNP, “We live in a new world of business. Our customers value what we do in part because we view every related company as a potential partner to enhance our products and services.”
In line with this strategy, SNP has established partnerships with companies some would consider as its direct competitors. These partners range from teleconferencing networks to leadership assessment tools. Some of these companies include:
- Bonfire Communications – Established in 2001, Bonfire specializes in turning content into conversations for internal communication focused on change and crisis management.
- Voce Communications – VOCE handles all aspects of social media, from blogging and to online reputation management and community engagement. SNP’s work with VOCE includes the creation of an online demo for the launch of Yahoo! Messenger for Windows Vista, featured at the 2007 International Consumer Electronics Show
- Castfire – Refining the production of SNP’s final products, Castfire works with SNP to establish the audio, video, and RSS feeds platform for SNP’s customers.
As Renn explains, “The truth of the matter is that SNP has no competition because there is no one who does what we do. We don’t do marketing, PR, or traditional corporate communications. We pride ourselves on doing the heavy lifting. We do the nuts-and-bolts work of producing compelling content and innovative solutions for leaders of successful companies. And we do it even better because of our extraordinary partners.”
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*SNP creates and implements innovative communication tools and training for corporate leaders. Founded in 1992, SNP brings an extensive background in corporate communications; content development, leadership training and corporate media
