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SNP Communications delivers Podcasting for VARBusiness Magazine
August 3, 2005
SAN FRANCISCO – Podcasting seems to be ubiquitous these days. The tech business sector is no exception, thanks to VARBusiness Magazine’s new weekly podcast, which is featured on the company’s home page (www.varbusiness.com).
Produced by SNP Communications (www.snpnet.com), the “VARBusiness On The Go” podcast is a weekly, 10-12 minute audio program that takes the format of a fast-paced talk radio show. The program is hosted by VARBusiness magazine senior editor, TC Doyle, and features a series of short interviews and updates from industry experts, vendors, high-profile executives, and resellers, among others.
The podcast has a new sponsor each month. The sponsor gets a 30-second commercial spot on each weekly episode. This model makes the podcast series a unique revenue generator for VARBusiness, and an inexpensive advertising opportunity for vendors.
Each week, Doyle, his team of speakers, and the SNP team meet by phone to record the entire program. Once captured, SNP edits the audio to content, adds music beds, transition statements and sponsorship “plugs” to round out the talk radio format.
“SNP plays a huge role in the success of our podcast series,” said Doyle. “They help us plan out the program and the format, and they make suggestions to improve our presentation. In addition, they have played a key role in helping us develop best-practices in delivery, and they provide us with highly professional post-production capabilities. It's a full-service solution.”
SNP Communications provides podcasting services for several Fortune 500 companies. Companies like VARBusiness use the technology to automatically deliver information to a public audience, while others use podcasting to deliver proprietary information to an internal audience.
“Our focus is always on the corporate audience,” said Maureen Taylor, SNP's President. “Whether the audience is partners, customers, sales forces, analysts or press, we create content that's relevant and engaging. We're happy to be doing just that for VARBusiness.”
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*SNP creates and implements innovative communication tools and training for corporate leaders. Founded in 1992, SNP brings an extensive background in corporate communications; content development, leadership training and corporate media
