SalesCraft is a thought leadership group based in Silicon Valley that brings together a select group of people responsible for the "arts and crafts" components of the selling process.

The goal is to discuss trends and best practices that address the 50% of selling that is an art, while at the same time build awareness that there is a great deal more to enabling a sales team that extends beyond every day sales operations activities. More >

SalesCraft Mission Statement
To establish the value of sales enablement as a business critical function aligned to Field leadership.

SalesCraft Blog

SalesCraft 06.08.10: Sales Enablement Blueprint

The good news is the Sales Enablement appears to be a real thing.  Ten years from now we’re all going to be able to say that we were pioneers.  Or at least that’s the way it plays out in my head.  But in between now and then we have some real challenges.  It’s always the case when you’re blazing new trails – the one in front has to swing the machete.  So how do we clear a navigable path while saving some energy to enjoy the destination when we get there?  More >

SalesCraft 4.8.10: Playbook

Do you remember when one of the deliverables for Sales Kickoff was a “Playbook”?  Or a set of “Blueprints”?  Or maybe even “Cheat Sheets”?  Whatever they were called, they were inevitably a lot of hard work and expensive to produce.  More >

SalesCraft 1.27.10: Executive Communications for Field Leadership

Leadership requires communication.  It’s not enough anymore for a sales executive to be “good” in front of a room.  Sales leadership requires the ability to communicate to multiple audiences in multiple formats. More >

What is Salescraft?