SalesCraft is a thought leadership group based in Silicon Valley that brings together a select group of people responsible for the "arts and crafts" components of the selling process.
The goal is to discuss trends and best practices that address the 50% of selling that is an art, while at the same time build awareness that there is a great deal more to enabling a sales team that extends beyond every day sales operations activities.
The members represent a select group of thought leaders, industry veterans and influencers within the sales enablement community in technology. The focus is on trends and directions in sales and marketing alignment, field communications, incentive programs, executive communications and more. In many cases these programs have core components that include motivation, inspiration, loyalty, leadership and commitment. The effective use of communications and technology to continuously drive performance for sales teams is an ongoing theme.
SalesCraft is a standalone non-profit organization which is not affiliated with or sponsored by any organization mentioned on this website. Job titles and employers are listed for identification purposes only. All opinions expressed in blogs or other documents are solely the opinions of the author.
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SalesCraft Founders
Sharon Little
Director, Global Field Communications
VMware, Inc.
As Director of Global Field Communications at VMware, Sharon Little is responsible for driving a broad range of communications initiatives on behalf of executive field leadership team. Her role includes acting as a liaison between the 3000-person field organization and the rest of VMware, while ensuring the field organization receives communication that is high-value, consumable and actionable. Sharon’s work in field communications is inspired by more than 15 years working for companies including Hyperion, Cadence, and ASK. She has in-depth experience in inside sales, sales operations, field marketing and lead generation.
Renn Vara
General Manager
SNP Communications
As the co-founder of SNP Communications, Renn works with the leaders of some of the most prominent companies in the world. His background in radio has fueled SNP to one of the most innovative communications companies in high tech. Always on the forefront of technology changes, Renn knows how to leverage new media while staying focused on high-value content. Be sure to check out his MoreThanTalk blog on Corporate Media.
Joe Galvin
VP and Research Director
Sirius Decisions
Joseph Galvin is an industry thought leader with more than 24 years of experience in b-to-b field sales, sales management, sales operations and sales technologies.
Prior to joining Sirius Decisions, he spent 17 years with Gartner, most recently as group vice president, worldwide field operations. In that role he held global responsibility for field marketing, sales readiness, executive briefings, sales process, compensation and sales technology, including the global deployment of an on-demand sales force automation platform.
Daniel J. Keefe
Sr. Vice President of Sales
SAVO
Dan has a track record of helping enterprise software firms exceed sales objectives. His specialty is driving the launch of new product categories targeted to the Fortune 500 marketplace.
As Vice-President of Sales at Open Ratings, Inc., an early stage supply management solution provider, Dan and his sales team quadrupled annual revenues for the company in just 18 months. He fueled similarly rapid expansion at product lifecycle management firms Agile Software Corporation and MatrixOne Corporation. In his current role as SVP of Sales for SAVO, Dan has spent the last seven years championing sales enablement with companies like American Express, IBM, Visa and Akamai.
Joe Mullen
Vice President of Sales
SNP Communications
Joe began his professional career in the non-profit sector, working as a county coordinator for young adults. He then moved into his first sales role with Simmons-Boardman Publishing in New York City, where he sold advertising space for several trade magazines. That sales experience brought him to SNP in 1998. As SNP’s business model grew with customer needs, Joe’s natural ability to interact with customers led him into broadcast and consulting. He worked his way up through the company to SNP’s VP of Sales.
Alison Chandless
Alison is one of the rare individuals who understands both sales and marketing first hand. After starting her career in Sales at IBM, Alison went on to work as one of the early pioneers in Field Communications at SGI. She also managed field marketing and sales readiness for Vantive Corporation and spent six years consulting for companies like Hyperion, Sun and Agilent. In 2005, Alison took that experience and used it to build the Sales Operations Forum – a Silicon Valley network of sales operations professionals with over 200 members.
