SalesCraft is a thought leadership group based in Silicon Valley that brings together a select group of people responsible for the "arts and crafts" components of the selling process.

The goal is to discuss trends and best practices that address the 50% of selling that is an art, while at the same time build awareness that there is a great deal more to enabling a sales team that extends beyond every day sales operations activities. More >

SalesCraft Mission Statement
To establish the value of sales enablement as a business critical function aligned to Field leadership.

SalesCraft is a standalone non-profit organization which is not affiliated with or sponsored by any organization mentioned on this website.  Job titles and employers are listed for identification purposes only.  All opinions expressed in blogs or other documents are solely the opinions of the author.

 

SalesCraft Blog

SalesCraft 07.12.11: The Power of Collaboration in Sales Enablement

You know as I look at the title of the last SalesCraft meeting, “The Power of Collaboration in Sales Enablement”, I think I missed the mark somehow.  The overall idea is sound – the greater the level of collaboration amongst your sales teams and experts, the better these teams will perform, right?  It makes sense, but I have to ask, “Is this a real problem, or one that has been manufactured?” More >

SalesCraft 03.08.11: Perpetual Kickoff – Sales Kickoff as an Enablement Platform

Ahhh Kickoff!  There’s nothing like it.  An annual event for most sales organizations that signifies the beginning of a new year – time to put last year behind us, size up the opportunity for the year ahead and get to work!  More >

SalesCraft 12.01.10: Ignite Change by Unlocking Frontline Sales Manager Value

The sales enablement challenge has many facets to it, but whether you are tackling content, communications, training or motivation (to name just a few) – there is a limit to how much often small and understaffed enablement teams can accomplish on their own.  In order to truly realize the value of sales enablement investments, you need to extend your reach and get to the sales teams where they live.  And there is no better way to do that than by recruiting the front-line sales manager to be you enablement emissary.  It really does take a village folks! More >

SalesCraft 08.18.10: Creating Successful Sales Enablement Initiatives

Because sales enablement is still at the early end of the adoption curve, in many ways it is an initiative in its own right.  Most of us are still working hard to establishment sales enablement within our organizations and create a unique identity separate from sales operations, sales readiness or marketing programs.  It’s the internal selling that often makes the difference between success and failure. More >

What is Salescraft?