Strategic Content Case Study

Audience Analysis

Customer:  Large, multinational high tech company

Need:  The head of their strategic partner community needed to better understand their partners.

What we did:  SNP helped the partner team develop a survey process that not only reflected what the team wanted to know but also gave the partner audience a chance to say things the customer may not want to hear.  This survey was then executed in two parts: an online, on-demand component sent via email from their partner leadership to the entire partner community and a smaller sample group who received live calls from well-informed SNP team members.  The results were combined to create an anecdotal and data-driven report for their partner management team.  This information improved their product offering and helped grow and improve their partner community.

SNP Communications creates and implements innovative communication tools and training for corporate leaders.

SNP Mission: To transform the way business engages their stakeholders to insure they realize their strategic goals.