Strategic Content Case Study

National Sales Meeting

Customer:  Large, multinational high tech sales force.

Need:  Sales leaders wanted to be sure their message was consistent, clear and effective during their annual sales meeting.

What we did:  SNP worked with the Senior Vice President of Sales and his direct reports to clarify their messaging for their sales force and partners.  Over a series of weeks leading up to the sales meeting, we met with each leader to develop their message and presentation.  Many of them were responsible for breakout sessions requiring extensive training on their content and the skills to engage their audience.  In some cases, this included full panels of engineers and analysts who needed to work together while leading a large audience discussion.  Six to eight members of our team were on-site during the four-day sales meeting ensuring that the content was presented well and the entire meeting was successful.

SNP Communications creates and implements innovative communication tools and training for corporate leaders.

SNP Mission: To transform the way business engages their stakeholders to insure they realize their strategic goals.