Large, multinational high tech company.
The head of their strategic partner community needed to better understand their partners.
What we did:
SNP helped the partner team develop a survey process that not only reflected what the team wanted to know but also gave the partner audience a chance to say things the customer may not want to hear. This survey was then executed in two parts: an online, on-demand component sent via email from their partner leadership to the entire partner community and a smaller sample group who received live calls from well-informed SNP team members. The results were combined to create an anecdotal and data-driven report for their partner management team. This information improved their product offering and helped grow and improve their partner community.