The art of selling is the ability to establish relationships that seek understanding, speak to the customer’s needs, negotiate for mutual benefit, and solve problems with clarity. The goal is to create a dialogue not a monologue in order to build trust instead of a transaction. Our curriculum covers the foundational selling skills that transform salespeople into trusted partners: executive presence, dialogue skills, meeting facilitation, content development, and storytelling.
The way you craft your sales message determines whether you’re able to capture your customer’s mindshare and motivate them to action. This course teaches a methodology for creating targeted, effective messages to keep the customer engaged and interested in learning more. We help you develop a central sales message with a clear, linear flow that focuses on what your customer needs to know.
Channa Mestas, Director, Partner Enablement, Equinix
Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).
We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.