The art of selling is the ability to establish relationships that seek understanding, speak to the customer’s needs, negotiate for mutual benefit, and solve problems with clarity. The goal is to create a dialogue not a monologue in order to build trust instead of a transaction. Our curriculum covers the foundational selling skills that transform salespeople into trusted partners: executive presence, dialogue skills, meeting facilitation, content development, and storytelling.
The way you craft your sales message determines whether you’re able to capture your customer’s mindshare and motivate them to action. This course teaches a methodology for creating targeted, effective messages to keep the customer engaged and interested in learning more. We help you develop a central sales message with a clear, linear flow that focuses on what your customer needs to know.
Channa Mestas, Director, Partner Enablement, Equinix