Podcast with Charlotte Melkert, Co-Founder & CEO of Equalture

On Season 5 Episode 3 of Think Like A Founder, SNP Communication’s Co-Founder and CEO, Maureen Taylor, interviews Charlotte Melkert.

Charlotte Melkert is the Co-Founder and CEO of Equalture. Equalture helps companies remove their bias and hire the right people by using a neuroscience-backed gamified assessment to measure skills and behaviors. Since founding Equalture, Charlotte has gained several awards and nominations, including being part of Sifted’s top 14 European Gen Z Founders and Forbes 30 Under 30 – Europe – Technology (2022).

Podcast with Charlotte Melkert, Co-Founder and CEO of Equalture

“I think the success of a company is not about the product you’re building or if you have the best idea in the world. It’s about collecting the best possible people around you to work on a dream together.”

Charlotte Melkert

On this episode of Think Like a Founder, SNP’s Co-Founder & CEO, Maureen Taylor gets Charlotte Melkert’s thoughts on…

  • Gen Z’s proclivity for social impact
  • Being motivated by naysayers 
  • How failure can bring your company to the next level

Hear more from Charlotte and Equalture on the podcast Oops! I’m Biased. Learn more about Equalture on the company website.

Think Like A Founder is produced by SNP Communications in San Francisco, California. Visit the Think Like A Founder website to learn more about the podcast and curriculum or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Missed the last episode? Find Think Like A Founder Season 5 Episode 2 here.

Series Producer: Mike Sullivan

Sound Design: Marc Ream 

Content and Scripting: Catherine Hardy and Jaselin Drown

Production Coordinator: Natasha Thomas

Thanks also to Róisín Hunt, Selena Persiani-Shell, Jordan Bailey, Matt Johnson, Eli Shell, John Hughes, and Renn Vara.

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GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

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